The popularity of 1-800 vanity numbers is on the rise, particularly as it relates to marketing efforts. The vanity numbers make it easy to pair with almost any type of marketing campaign. When using call accounting software, tracking calls can provide detailed reports as to which marketing strategy is yielding the greatest return on investment in terms of inbound calls.

These reports allow marketing strategists to monitor media buys and optimize clients' media budgets at any time. By monitoring the call detail records, one can tell which radio or television spot is pulling more response, and if a promotion is resonating with consumers.

Call detail records, both local and long distance, can be used for other reasons such as usage verification, billing reconciliation, network management and to monitor telephone usage to determine volume of phone usage, as well as abuse of your company's telephone system. CDR's are an asset in managing long distance telephone costs and aid in the planning for future telecommunications needs.

Call accounting software has long been associated with hotel industries or telecom companies as a means of cost allocation and telecom billing. The benefits and return on investment are many regardless of corporate industry. In this case, it would serve as a viable tool in tracking inbound and outbound marketing calls for better planning.

The right quality accounting system with present-time reporting can dramatically enhance a business' telecom expense management efforts. Call accounting software is one valuable tool for managing and retaining a high return on telecom investment through a variety of ways, including hard cost as well as soft cost savings via productivity and efficiency measures.

A useful tool when analyzing advertising environments for future efforts and the allocation of clients' media budgets, the reports can tell what times of day or days of week are most productive for a specific media outlet and message. Maximizing marketing efforts with the use of call accounting systems and 1-800 numbers can surely help boost the marketing needs for your company.

Author, Karen Ritz, VP Business Development for TelSoft Solutions, writes on the business benefits of call accounting and call detail record technology. More information can be found at www.telsoft-solutions.com.